About me

Hi, I’m Jacinta.  If you are passionate about wellness and business then reach out.

Empowering others to take bold actions towards their dreams and inspiring them to find their purpose are the core pillars of who I am, personally and professionally. I am passionate about Founders, business owners and franchisees realising their dreams from accessing best practice systems and innovative franchise brands.

Throughout my career – as a Founder, consultant and Franchisor – I have put my all into everything I do, from analysing fitness and wellness trends, understanding franchisees needs to meeting with investors, from researching international concepts and developing franchise brands in Australia and New Zealand. The journey hasn’t always been easy but always trusting my vision for the future, remaining true to values and making some tough decisions, these have all helped me to become the leader I am today.

I’m incredibly proud of co-founding Anytime Fitness in 2008 and growing it to over 425 clubs within 9 years and being inducted into the Fitness Industry Roll of Honour for doing so.

Now, more than ever, strong leadership is essential for both long- and short-term business success.   

Also a mother of three, I am naturally an intuitive, curious being and my energetic nature brings the capacity for a larger than life thought process, always challenging the status quo professionally and personally. As a ferocious reader with three to four books on the go at any time, I like to soak up a vast array of information across a multitude of subjects.

I believe in supporting those without the privileges or fortune I’ve had so in 2014, after a life-changing trip to Malawi with The Hunger Project, after supporting them since then I am now a director on the national board.

Simon Sinek

When we focus on our strengths and lean in to the strengths of others, we can make the impossible possible.