As a Founder I share with my clients my insights and expertise so they can realise their vision.

Having made many of the mistakes along my own path when Founding, launching and growing Anytime Fitness in Australia, I am able to help my clients avoid pitfalls and costly mistakes as they walk their path to achieve their business vision.

The path is never straight or without obstacles but with some guidance we more easily navigate this together.

After 30 years in the wellness I have trusted experts and suppliers that I work with to make the brands I work with more successful.

I also have advisors that I rely on to bring expert skills to ensure we can see the whole picture and plan accordingly.


Nice to meet you!

Hi! I’m Jacinta.  Wellness Brand Strategist, Consultant, Speaker and Board Director.

I work with a small select group of Founders & Brands and to grow or improve their business.      


More about me

My Purpose

To translate the big picture into tangible opportunities. 



My methods

Consulting, Brand Strategy & Boards

Have a brand but don't know the next step to take?

Want to scale your business but need some advice?

Have a brand that needs expertise on your Advisory Board or Board?


I was presented with a challenging budget to break records this financial year, hitting numbers I have not seen in the 9 years I have worked in the fitness industry. I am happy to say we are currently sitting 37% over budget and 11% over target thanks to the guidance and coaching I have received from Jacinta. She assisted me to restructure the business, improved our marketing plan and processes and she has well and truly set us up for a phenominal year ahead. I highly recommend her services. If you are lucky enough to be presented with the opportunity to work with her, don't sleep on it.

Romina Jimenez  

General Manager  - Self Esteem Brands. 

Current Brands & Board Roles


The Hunger Project Australia is pleased to announce the appointment of Jacinta McDonell onto our National Board.  

Jacinta, the co-founder of Anytime Fitness, founder of Human Kind Project and W1LL, has been a longtime investor and to date has mobilised $1.4 million for The Hunger Project’s work in ending hunger. 

The Hunger Project Australia’s National Board Chair, Diane Grady AO said Jacinta’s experience and perspective will help The Hunger Project Australia to unlock new opportunities.  

“One of the key pillars of our strategy is connecting with entrepreneurs who can relate to our work. Jacinta has been a long-time investor in The Hunger Project and really helps us understand what it takes to connect with female founders of business. Welcome Jacinta, it is great to have you,” Diane said. 

 “Jacinta will bring an incredible amount of experience both from being an entrepreneur and also as a fundraiser,” Melanie said.  

“Jacinta’s journey with The Hunger Project has already been so inspiring and we will all learn so much from her unique breadth of experience.” 

Jacinta said she is excited about joining the Board and looks forward to working closer with The Hunger Project.  

“I believe that each and every person has the ability to transform their life and that all people are resilient and inspiring. All we need is to unleash our potential – and this is something The Hunger Project does each day,” Jacinta said. 

“Every person should have access to enough food to eat each day and the opportunity to education. I believe that nobody actually wants charity.” 

Jacinta has been investing in The Hunger Project since 2014, when she witnessed our work first-hand in Malawi. The visit inspired her to set up Human Kind Project, a foundation bringing together entrepreneurs to create change. 

It is Jacinta’s hope that she can continue to inspire more entrepreneurs with her appointment to the board. 




Jacinta McDonell appointed to Advisory Board of BUMP.


After working with the Co-Founders Ross Lucas and Calum Wilson since Sept 2021 Jacinta has been instrumental in assisting us both assess and then launch our brand as a Franchise Model in April 2022.

The Bump brand started over 4 years ago and having over 10,000 hours working with pre and post natal mums the brand is set to franchise.

Jacinta will continue to work closely with the Founders and also assist to establish the Advisory board as they brand grows. 

"Jacinta's expertise, leadership, passion and drive for best practice and her love of supporting women has made her the perfect fit for us and our brand" says Ross Lucas.

"Without Jacinta's valuable input and leadership, I know Ross and I would have struggled to pull together what we need and to ensure we understand all of aspects of launching a successful franchise brand" says Calum Wilson.

"We are excited to share this journey with a fitness industry veteran and visionary" says Ross Lucas.

The BUMP wellness brand is now set to franchise nationally with a first to market niche in Pre and Post Natal classes and training. 

"I am really passionate about Founders realising their vision and also about brands bringing something new and needed into the industry.

Cal and Ross are leaders and  proven in this space so I am excited to work with them to bring BUMP all around Australia and then  internationally." says Jacinta McDonell.

Watch this space. 




Nothing is more important than having the right team and A Founders Path is no different.

So I can best serve my clients to realise their vision, when necessary, I refer to a panel of experts when additional experience and skills are required.

The panel not only contributes their expertise but are also highly aligned to our values, clarity of vision and integrity.

One of the experts that acts as an Advisor at A Founders Path is Nivin.

Nivin has over 13 years in private equity with broad-based expertise in investment and asset management, value enhancement, and business development disciplines. Proven ability to analyse key business drivers and develop strategies to accelerate bottom-line growth. Diverse industry and functional knowledge, with involvement in over $500 million in private equity transaction value across fund, direct, secondary and co-investments. Demonstrated excellence in representing organisations across company and advisory boards. 

More details on Nivin Thanabalan